Why the Series 7 could be my first premium Apple Watch model
I expect to buy the Apple Watch Series 7 when it launches later this year, and this may be the first time I’ve been willing to spend the extra on a high-end model.
Let’s start with why I’m pretty sure I’ll be upgrading this year …
Why Series 7?
To be perfectly honest, it will be for the design. We expect the rounded edges to be replaced with flat edges, to match the design language of the iPhone, iPad, and – soon – MacBook Pro.
I have been wearing an Apple Watch for over six years now and am ready for a change. The three models I have owned so far look essentially the same. Groupsets allow you to change up your look, sure, but while I’ve racked up an unreasonable number (mostly thirds) already, I’ve taken it down to six – and the reality is I’m wearing the Sport Loop 98% time.
A larger screen is also attractive, even if it measures only one millimeter. In such a small device, even a small increase in size makes a surprising difference. The move from 42mm to 44mm was definitely noticeable, and I’m ready to believe that a 45mm will be too.
The other rumored features? Well, not much, to be honest. Blood sugar monitoring was mentioned briefly and would have been a reassuring thing to have even as a non-diabetic, but the smart money is still there in years. Better battery life? Nice to have for long haul trips, when the days can be really long, but unimportant to me most of the time. Qi in charge? A welcome convenience, but I already have Apple Watch chargers at home and in my travel bag, so no problem.
Why, perhaps, a premium model?
My attitude towards the watch to date has been that high-end models – like stainless steel, titanium, or ceramics – don’t justify the price.
This was for three reasons. First, Apple charges a rather unreasonable price premium for the most sophisticated materials. Taking the Series 6 as an example, the aluminum model starts at $ 399. Switching to stainless steel pushes the price up from at least $ 250 to a low of $ 749. Titanium starts at $ 799.
Second, it wasn’t like the extra money gave me anything that I would really appreciate. I actually preferred the matte finish of the Sport model over the shiny stainless steel one, and titanium didn’t strike me as better than the Space Black Sport.
Third, I have in the past viewed the watch as something that I would upgrade every two years, so that price premium – of which only a portion would usually be recouped on resale – would be a good part of the change when ‘it is considered as an annualized cost.
But two or three things have changed. First, my Apple Watch purchase history went to Series 0, Series 3 (for a faster Siri), Series 4 (for a larger size) and ended there . Neither the S5 nor the S6 have sold to me, so I have had my S4 for three years and probably would have kept it even longer without the reported design change. I expect to keep the S7 for at least three or four years, which will reduce the annualized cost of any price premium.
Second, there was one top-of-the-line model that I ended up loving: the all-white look of the Ceramic Edition.
Given how many times I look at my watch on a daily basis, I might be tempted if Apple reintroduces a ceramic model this year – especially since they’ve kept their resale value in a spectacular fashion.
So these are my upgrade thoughts; What about yours? Please share your projects in the comments.
Render: 91 Mobiles
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