The US Department of Justice is set to file a second lawsuit against Google LLC, alleging anti-competitive behavior, according to a new report released today.
Bloomberg, referring to someone familiar with the matter, said the Justice Department is investigating Google’s digital advertising activities. Although no final decision has been made, the lawsuit against Google could come before the end of the year.
The investigation is an extension of the original Google investigation during the Trump administration. This investigation led the department to take legal action against Google for its search activities, but at the same time it did not prosecute the search giant’s advertising activities.
The possible new trial follows another filed by 10 Republican state attorneys general in December. The lawsuit claimed that Google was using its alleged stranglehold on the online advertising technology market to harm competitors in the online advertising industry.
Texas Attorney General Ken Paxton asserted that Google was abusing its “monopoly power” and engaging in “false, deceptive or deceptive acts” while exploiting its buy-and-sell auction system for advertisements digital. He added that Google effectively controls prices and engages in market collusion to rig these auctions.
In January, Google responded to the lawsuit following a New York Times article that detailed new details about anti-competitive business practices that attorneys general have accused the company of.
“AG Paxton tries to portray Google’s involvement in this industry as bad. The opposite is true, ”Google said at the time. “Unlike some B2B businesses in this space, a mainstream internet business like Google has an incentive to maintain a positive user experience and a sustainable internet that works for everyone – consumers, advertisers and publishers.”
Google responded to the Bloomberg report by noting that in addition to helping websites and apps fund their content, “there is huge competition in advertising tools, which has made online ads more relevant, at a cost. reduced and expanded options for publishers and advertisers.
If the retrial continues, it may also indicate the Biden administration’s desire to crack down on big tech. in July, the administration appointed Jonathan Kanter, a longtime antitrust law veteran and critic of Google and Facebook Inc. as the head of the Department of Justice’s antitrust division.
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